Build Services (3Mice Interactive)


Website Design & Development

Building websites since 1998
Eye catching design and creative technology have real business benefits. 3Mice’s historic core competency is website design and development. Our years of experience on the web have taught us techniques that make the sites we build look great. For us, every project presents an opportunity to be better, to learn something new and apply our experience in fresh, interesting ways. We design for top performance and future scalability. We use technologies like AJAX, XHTML, XML, CSS, JavaScript and ActionScript on the browser side. On the back-end, we code in ASP, ASP.Net, PHP, SQL, MySQL and everything else.


CMS Design & Development

Our developers make it easy for you to create, edit and publish content to your website using a sophisticated Content ManagementSystem (CMS). We've written both customized CMSs and also developed proprietary CMSs, which have been implemented successfully for several clients for over a decade.


Intranet Design & Development

Intranets promote transparency, help organize and increase communication, and streamline communication with your employees and stakeholders through a secure online experience. 3Mice is the authorised reseller of ‘Intranet DASHBOARD’, an off the shelf intranet solution that offers powerful features and functionalities. We have over the years executed several intranet projects for clients that have continued to use them over the years.


eCommerce Web Design & Development

We start with a consultative approach to arrive at a definitive ecommerce strategy for our clients, followed by creative implementation and full integration of payment gateways and booking engines. Our process for developing ecommmerce sites include:

	Merchandising strategy or merchandise patterning
	Content strategy
	Content management
	Usability design and architecture
	Integration with inventory database and payment gateway
	Application Development & Integration
	Web Hosting

Web Hosting

Our web hosting solutions, ‘Mouseplan’, is a comprehensive hybrid platform running on both Linux and Windows platforms. It is an easy to use web hosting service offered by 3mice on offshore hosting facilities. Our servers are located in the US with back up servers located in Canada. Our services are designed to adapt to different client requirements, from email packages to complex database packages. 3mice offers six different Mouseplan packages tailored to suit the interests of our diverse client base which ranges from small businesses to large corporations. Mouseplan packages come with easy to use web based administrative tools, allowing customers to manage their email accounts and web sites any time of the day. What more, we offer you a customer support desk that is always at help.


Digital Media & Marketing Services (INIT)

Digital Campaign Planning

Leveraging our past experience and current expertise in digital campaign planning, we employ well planned strategies to drive successful online campaigns. Key to the succes of all our campaigns is flawless execution that gets you to the right brand exposure. Besides, our interactive campaigns drive ‘real’ tangible leads that can be converted by your sales team to make real contribution to your topline. Our approach in driving our clients’ campaigns is very business like, we are confident of the numbers that we can deliver, and we deliver.


Online Media Planning, Buying & Selling

With the availability of a wide range of online media to choose from, is your agency offering you the best-fit or simply doling out media options that conform to hype and to their own billing targets! Video ads and social networking sites are the buzzwords in online media but are they really apt for you? What goes above and beyond the usual list of vertical sites, ad networks and portals? Are your media dollars working hard enough for you?
We take the guesswork out of the process and get you started with the choice of media best cut out to suit your brand exposure and lead generation goals. You won't get the perfect media plan the first time out but you’ll get close enough quickly by testing the waters through campaign optimization techniques and at the end of the testing phase, shift your media budgets to the creative media combine that perform best for you. At the end of the day, we’ll help you comprehend the difference between trendy and what really works.


Social Media Marketing

While most marketing managers dismiss social media as yet another marketing gimmick, the smart ones already know how to monetize social media for their brands. Some of the best implementations of social media with proven results have been undertaken by Dell, Southwest Airlines and JetBlue. Social Media Marketing, the new buzz word in marketing, allows organizations and brands to connect to their stakeholders through social networking sites such as Facebook, MySpace, Youtube, flickr and digg amongst several other similar sites. Social media gives you the opportunity to get your ears to the ground and to listen to what your existing and potential customers have to say about you, your brands and your campaigns. At 3Mice, we can create a measurable Social Media Marketing strategy for your brands and individual campaigns, or take your existing campaigns, and help you promote them on social media. If you still think social media is a distant western phenomenon, call us and we will demonstrate the power of same…here in Africa!


Search Engine Marketing (SEM) - Paid Search - Pay-per-click (PPC)

In lay man’s language, PPC translates to driving direct marketing campaigns over the internet through prominent search engines, such as, Google, Yahoo! and Bing. These search engines connect millions of people around the world and offer a full range of tools and search marketing solutions for businesses to connect with their customers and other stakeholders.

Pay-per-click advertising is a performance based advertising model where you essentially pay for a specific performance, usually clicks. INIT’s paid search strategy and copy are highly tailored and we can deliver you campaigns whose success is defined beyond mere impressions and clicks. What is more, we specialize in A/B split testing and Multivariate Analysis that ensures that we not only drive results but also know how to extract value for you from every cent of your media spend.


Search Engine Optimization (SEO) - Organic Search

Ever heard of blackhat or white hat? Know the difference between ‘Keywords’ and ‘Metatag Keywords’ or that between ‘Keyword Density’ and ‘Keyword Stuffing’? Well, an agency that truly understands SEO knows the difference. We do. So if your site is not visible enough, come to the experts. Slowly but surely we will get you visible in relevant search results ...and keep you there.
Natural search engine optimization is the very edifice of online marketing. At an average, more than three-quarters of search traffic originates from organic SEO results.

Research clearly demonstrates that if your website isn't found within the top 10 to 30 search results (the first three pages), no one will find it. And if they don't find it, they will find and spend money – with your competitor.


The Eight Key Techniques of White Hat Search Optimization

	Age of Domain		Internal Links
	Keywords		Meta Tags (Oops! except ‘metatag keywords’)
	Content		Page Titles
	Site Map		Backlinks

Database Marketing


Reporting & Analytics

We start with a consultative approach to arrive at a definitive ecommerce strategy for our clients, followed by creative implement ation and full integration of payment gateways and booking engines. Our process for developing ecommmerce sites include

CRM Solutions

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.

Our open source CRM solution provides a complete set of capabilities, such as:

	Sales generation
	Customer care
	Marketing support
	Inventory management
	Activity management
	User management with built in access control
	Calendaring
	Email integration

Policy Regulatory System

The policy control systems (PCS) is an automated system that give systematic data to monitor and make appropriate and timely interventions to ensure 100% compliance to the an organization policies. It would also allow auditors to randomly check compliance quickly and accurately.

Key Features of the system include:

	Compliance (reading of policies by various stakeholders) is achieved and measured.
	Emails sent to employees to review policies relevant to their roles.
	Comprehension/understanding tracking by employee (e.g. via quizzes).
	Logical and easy access filing (with search ability).
	Document workflow for version control
	Produce exception reports.
	Access control

Training Workshops

INIT offers a series of workshops in online marketing. Each session is conducted by a seasoned web marketing professional


Project Management Projects

Project management solutions enables an organization through its project manager to collaborate with project resources, manage project users, analyze risks, assign tasks, coordinate schedules and make the project a success.

Our solution supports the below core tasks related to project management:

	Creation and planning of a project and breaking of the plan into several tasks
	Communicating with everyone involved with the project---both the team members and the client from within dotProject.
	Tracking projects as Gantt charts - Quick over view of project -progress with the help of Calendar and Events
	User Management feature for tracking user activity, adding users, and managing users.
	Email based Trouble Ticket System for Customer Resource Management tool.
	Project listings for a quick overview of the lists of all the projects and their present progress status.
	Layered project and task details feature is meant to offer you the minimum information about a project. It comes with text links allowing the user to view detailed information if required.
	Hierarchical Task List: this feature organizes all the tasks in a hierarchical way, so that the manager comes to understand the mutual interdependence of several tasks.
	Instant Color Coded Progress- this feature shows which of the projects are in danger zone by highlighting the project names with intuitive color codes.
	Forums; Project specific Forums can be created to track inter-departmental conversations.
	Project Designer feature allows changes with regard to multiple projects and tasks.